Mirova

The clients you lose
you never see leave.

They don't call to cancel. They don't send an email. They just stop showing up — quietly, somewhere between your last session and the one they never booked. Here's what that costs.

The Silent Dropout Calculator
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1
$150
20
5

Revenue leaving your practice each year
$15,000
Not from clients who complete care. From the ones who quietly disappear before they ever felt it working.
$3,000
Lifetime value of one client who stays
$15,000
At risk per provider, per year
5
Clients lost this year without a single complaint
$12,000
Protected if each provider keeps just one of those clients per quarter. Retention is won and lost between sessions — where most practices have no visibility at all.

Where the money actually disappears

None of it is dramatic. A cancellation, then another. A session that arrives flat. A hard week that passed without being brought into the room. The alliance that cracked quietly in session three and was never named.

Each one looks fine on its own. It's the accumulation — happening in the silence between sessions, where no one is watching — that becomes an empty slot on a Thursday afternoon.

Clients rarely leave because therapy isn't working. They leave because they stop feeling like it is — and they never say that out loud.

What if you could see the week
before it walked in the door?

Mirova is a continuous emotional intelligence platform. Between sessions, your clients leave short voice reflections. Before each appointment, you get structured session prep — emotional patterns, engagement signals, the hard week you'd otherwise have missed.

Clinical intelligence, between sessions.